Axel Magnuson

from Lobster Cove

Lead Story

Prototyping

β€œβ€¦it is impossible to meet the rising expectations of investors without actually creating new wealth. To make new wealth you must innovate in ways your competitors are not or cannot.”
Gary Hamel

{More»}

Strategy

Soil and strategy: Growing asparagus in the polder»

Asparagus doesn’t grow near Amsterdam and doesn’t arrive until the Queen’s Birthday

Graphic Design

Marketing and graphic design»

I went to the internship event at MassArt yesterday and had a great time throwing myself into the scrum of juniors and seniors lining up for intros to the world of graphic design work. Before I went I joked about which persona I was going to put on for the event – Andy Warhol, Docker-clad [...]

Marketing

Marketing Greenity beyond the digiteratti.»

Green building and sustainability - “greenity” - are here now, you just have to have an advanced degree to put it to work. How does it make it into the mainstream?

Innovation

Looking for disruptive innovations in Amsterdam»

Innovation is both a threat and a promise