Axel Magnuson

from Lobster Cove

A synoptic view of Axel

Background

I have four years of experience with graphic design assignments. Currently I’m in the Graphic Design program at Massachusetts College of Art, Boston. I have consulting background in strategic planning, marketing in automotive, engineering fields and organization change in health care. I worked in marketing-related positions as marketing manager, public relations counsel and market researcher.LobsterShell Design. Owner. Manchester by the Sea, Massachusetts. (2004-present)

Overview: Graphic design firm. Responsible for initiating contact, preparing strategy and design briefs, creative concept development, copy writing, design and print production. Projects in brochures, announcements, ads.

  • Brochure for membership development program for the Massachusetts Compassionate Care Coalition. Collaborated with leadership in creative concept for branding organization. Produced comps.
  • Customer assistance brochure for retailers for multilevel marketing representative of Nexacare selling health care products to individuals and distributors throughout the US. Responsible for design, display of complex pricing and ordering information, and compilation of collateral for retail distribution.
  • Business announcement in form of mass-mailing postcard and e-announcement for construction management firm. Responsible for creative concept, design, preparation of photographs for e-announcement, print production of mailing and HTML coding of e-newsletter.

Marketing Strategies. Owner. Manchester by the Sea, Massachusetts. (1989-present)

Overview: Business consulting for variety of groups in strategy and planning. Specialist in use of large-group collaboration methods for design of business solutions.

  • Strategic and operational plan for service changes. Consultant (2004) with Sterling Insights for Vodafone — IT Division. Maastricht, Netherlands.
  • Strategic plan implementation: Hospital merger – Continuum Healthcare, New York, NY. Consultant (1997-1999) in collaboration with MG Taylor Corporation and Ernst and Young LLP, Cambridge MA and New York.

Other positions

  • Knowledgeworker, DesignShop™ Cap Gemini/ Ernst and Young, LLP and MGTaylor Corporation, Palo Alto, CA and Hilton Head, SC. (1997-2001) Knowledgeworker for large-group strategic planning events.
  • Jackson Jackson and Wagner, Of Counsel. Public Relations Counsel. Exeter, New Hampshire (1990-1991). Public relations assignments and survey research for public and private sector clients. Research included developing surveys, managing data collection, coding results, analysis and presentation of findings to clients.
  • the Charles/Donald Group, Inc. Marketing Director, Architects and Engineers. Saugus, MA (1987-1989).
  • Abt Associates. Business Strategy Group, Cambridge, MA (1986-1988).

Technical proficiency

  • Proficient in design programs: InDesign, Photoshop, Illustrator, Acrobat. Work in HTML code, CSS.

Education

  • Graphic Design Certificate Program, Massachusetts College of Art, Boston, MA
  • Masters, plus work to dissertation level in comparative public administration and policy at Indiana University with a minor degree in international business.
  • Advanced business training at the School of Business at New York University and continuing training in strategic planning techniques, marketing and organization change for large systems.