Marketing strategy
By Axel • Apr 29th, 2008 • Category: ServicesMy work in design is informed by my background in marketing. My marketing perspectives are shaped by my work in graphic communication.
Archives for the ‘Services’ Category
(graphic) Designing with outcomes in mind
By Axel • Apr 29th, 2008 • Category: ServicesDesigning anything involves having a purpose clearly in mind. A great part of my work consists of working with my client group, getting clarity around purpose and developing a visual language that supports it. Then I work at melding type, images and structure into a graphic piece that works on the eye, the mind and [...]
Business design using the whole system
By Axel • Apr 29th, 2008 • Category: Servicesinnovation through collaborative process
